Describe your business
Short phrases work best: one to four words per field
Choose your seed keywords
Suggestions, not a to-do list: tick only the ones that fit what you offer
Fill in step 1 and click Plan my seed keywords. Your seed keywords appear here, grouped by customer-journey stage.
Expand into long-tail keywords with AI
One prompt turns your ticked seeds into long-tail keywords, intent and content titles
What are seed keywords?
Seed keywords are the short, broad search terms that describe your business, product or topic, usually one to three words. Every keyword plan starts with them: you expand each seed into longer, more specific long-tail keywords, check which ones people actually search, then plan content around the best of them.
Good seeds come from your customers’ language, not your internal jargon. A bookkeeper’s seeds might be bookkeeping, BAS lodgement and payroll services; a council consultant’s might be tender writing and community benefit agreement.
Seed keywords across the customer journey
People search differently at each stage of buying. Planning seeds for every stage stops your content from clustering at the top of the funnel.
How to find seed keywords in four steps
- Describe what you sell and who buys it. Use your customers’ words for your industry and up to three core topics. Save your Business DNA once and the planner fills in your location for you.
- Plan seeds for every journey stage. The planner suggests seed keywords for Awareness, Consideration, Evaluation, Decision and Retention, each with its search intent and a suggested content type.
- Choose, don’t collect. Tick only the seeds that match what you actually offer. A focused list of 10 to 30 beats a long list you never use.
- Expand and verify. Copy the AI prompt to turn your ticked seeds into long-tail keywords, then check volume and difficulty in a keyword tool before you write. Then turn your ticked seeds into content in the Content Idea Generator.
Seed keywords: frequently asked questions
What are seed keywords?
Seed keywords are the short, broad search terms that describe your business, product or topic, usually one to three words. You expand each seed into longer, more specific long-tail keywords, then check their search volume before you plan content.
How do I find seed keywords?
Start with what you sell and who you sell to, then think in customer-journey stages: what people search when they first notice a problem, compare options, check proof, buy and use what they bought. Enter your industry and topic above and the planner lists seed keywords for all five stages. Tick the ones that fit, then expand them with the AI prompt or a keyword tool.
How many seed keywords do I need?
Ten to thirty well-chosen seeds is enough for most small businesses. Each seed can produce dozens of long-tail keywords, so choose the ones that match what you actually offer rather than keeping every suggestion.
What is the difference between seed keywords and long-tail keywords?
A seed keyword is broad, such as "bookkeeping services". A long-tail keyword is a longer, more specific phrase built from it, such as "bookkeeping services for tradies in Townsville". Long-tail keywords usually have lower search volume but clearer intent and less competition.
Does the planner show search volume?
No. The planner works in your browser without paid data, so it does not show volume or difficulty. Check your shortlist in Google Keyword Planner, Semrush or Ahrefs before you commit to content. The AI prompt also tells the AI not to invent figures.
Is the Seed Keywords Planner free, and where is my data stored?
Yes, it is free with no login. Your answers, ticks and your Business DNA stay in your own browser on this device and are never sent to us.