🧬 Foundation Tool

Build Your Business DNA

Three AI-guided conversations that create the foundational documents powering every future prompt you run. Your customer, your value, your brand — locked into context.

Your Customer Persona
Your Value Proposition
Your Brand Identity
How It Works
One Session. Three Prompts. Three Foundation Documents.
Fill in your business details once, then open a single fresh AI session (ChatGPT, Gemini, or Copilot) and run all three prompts in sequence. Each prompt builds on the knowledge the AI has already gathered — context compounds as you go. Save each AI output as your permanent business context file and use them with every future Expert AI Prompt.
1
Customer Persona
AI interviews you to build a deep psychographic customer profile
📄 Your Customer Persona
2
Value Proposition
AI asks 5 proof questions then builds from persona context
📄 Your Value Proposition
3
Brand Identity
AI asks 3 voice questions then synthesises all context
📄 Your Brand Identity
⚡
Prompt Assembler
Combine all 3 with any Expert AI Prompt for superior results
🚀 Next Tool
📎 See Your Results Before You Start
Review These 3 Sample Outputs First
These PDFs show you exactly what each prompt produces — the document structure, depth of questions, and quality of output. Read them before running the prompts so you know precisely what the AI will ask and can prepare specific, richer answers. Better inputs = higher quality documents.
Step 1
📘
Your Customer Persona
The AI interviews you question by question — one at a time — to build a psychographic-rich profile across 9 structured sections.
Questions the AI explores:
  • What transformation does your product create?
  • What does life look like for your customer before you?
  • What objections do they raise before buying?
  • What are their daily frustrations and aspirations?
Open Sample PDF →
Step 2
📗
Your Business Value Proposition
The AI asks you 5 targeted questions to gather specific proof points and results — then builds a 7-section value proposition document.
5 questions the AI will ask you:
  • What specific result has your best client achieved?
  • What objection do prospects raise before buying?
  • What do customers say when they refer you?
  • How quickly do clients see their first result?
  • What can you do that competitors cannot replicate?
Open Sample PDF →
Step 3
📙
Your Brand Identity
The AI asks 3 focused voice questions to lock in your authentic tone — then synthesises all session context into a complete brand identity.
3 voice questions the AI will ask:
  • What marketing style in your industry do you dislike?
  • Describe your brand in 3 words + write one real sentence.
  • What feeling should your homepage create in 10 seconds?
Open Sample PDF →
📋

Your Business Details

Complete these fields once. They are used to build all three prompts and are saved automatically in your browser.

Included in the downloaded DNA report and all exports
Auto-recorded when you save
0 chars · 80+ chars recommended · describe what you offer in one clear sentence
0 chars · 250+ chars recommended · the richer your detail, the more specific your AI outputs
0 chars · 80+ chars recommended · list 3–4 things that set you apart
0 chars · 50+ chars recommended · name 2–3 competitors the AI can contrast with
About Your Ideal Customer
0 chars · 100+ chars recommended · describe who they are in detail
0 chars · 60+ chars recommended · list 3–4 jobs they need done
0 chars · 100+ chars recommended · be specific about their frustrations
0 chars · 60+ chars recommended · list 3–4 desired outcomes
💾 Your inputs are saved automatically in this browser
🧬 DNA Quality Score
Getting Started
0
Context Richness
Quality of your
business inputs
0
Document Depth
Depth of your saved
AI outputs
0
DNA Score
Overall quality
out of 100
Business Context
0/50
Fill in your business details above to build context richness
Document Depth
0/50
Paste your AI outputs in Step 4 to score document depth

How the DNA Score Is Calculated

Context Richness (0–50 points) — rates the quality of your input fields. Each field has a target character count. Reaching or exceeding the target gives that field full weight. Short "identity" fields (Name, Age, Location) are fully scored with any entry. Deep "quality" fields (Your Solution, Customer Challenges, Ideal Customer) need richer detail to reach full weight.

  • Your Solution (target: 250 chars, weight: 28/137): The most important field — this single input drives more AI specificity than any other. A 250-character solution description reaches full weight. At 100 chars, it contributes ~11 of 28 possible points. At 500+ chars, it still caps at 28 — so depth beyond 250 flows to the overall richness of the prompt, not the score.
  • Short identity fields (Name, Age, Location): Targets of just 5–15 chars. Any sensible entry — "35–55" or "Australia" — immediately reaches full weight. These are never penalised for being brief.
  • All other fields (target: 50–100 chars): A clear one-sentence answer scores 60–80% of the field weight. A 3–4 item list with specifics reaches 100%.

Document Depth (0–50 points) — rates the combined character count of your three saved AI outputs. At 15,000 total characters the score reaches 50/50. A thorough set of three documents (each 2–3 pages of text) typically totals 10,000–15,000 characters — scoring 33–50 out of 50.

Why use Text file (.txt) instead of PDF? PDF-formatted text often includes page breaks, special characters, and encoding artefacts that corrupt when pasted into a browser textarea. By requesting a text file output, the AI generates clean, copyable text — select all, copy, paste directly into Step 4 with no formatting issues.

👤
Step 1 of 3

Customer Persona AI Prompt

Start a fresh AI session and run this first. The AI interviews you with targeted questions — one at a time — to build a deep psychographic profile of your ideal customer. This knowledge stays active in the session for Prompts 2 and 3.

📌 How to use this prompt
  1. Click Generate Prompt below, then Copy
  2. Start a fresh AI session in ChatGPT, Gemini, or Copilot — keep it open for all three prompts
  3. Paste Prompt 1 and press Enter — the AI begins the interview, asking one question at a time
  4. Answer each question as specifically as possible — the richer your answers, the better Prompts 2 and 3 become
  5. When the AI delivers the complete persona, copy and copy the entire output and paste it into Step 4 below — no PDF needed
  6. Stay in the same session — scroll down and copy Prompt 2 next
Customer Persona Interview Prompt
Generates an expert-guided AI interview that builds your complete customer persona document
Click "Generate Prompt" to create your Customer Persona interview prompt…
✅ After the AI delivers your Customer Persona:
  1. Read through the persona — ask the AI to refine any section: "Adjust the [Demographics / Goals] section to better reflect…"
  2. When satisfied, copy the complete persona output and copy the entire output and paste it into Step 4 below — no PDF needed.
  3. Stay in the same AI session — the persona knowledge is now active context
  4. Come back here, generate and copy Prompt 2, then paste it into the same session ↓
💎
Step 2 of 3

Business Value Proposition AI Prompt

Continue in the same AI session. The AI first asks you 5 targeted questions to gather your specific proof points and results — then builds the complete 7-section value proposition using the Customer Persona already in context.

💬
Interview mode active — the AI asks 5 questions before building. Have your answers ready: your best client result (specific numbers), your #1 pre-purchase objection, the words customers use when they refer you, typical time-to-first-result, and one thing competitors cannot replicate. Specific answers produce conversion-grade copy. Vague answers produce generic copy.
📌 How to use this prompt
  1. Ensure Prompt 1 is complete and the AI has delivered your Customer Persona in this session
  2. Click Generate Prompt below, then Copy
  3. Paste Prompt 2 into the same AI session — the AI will ask you 5 questions, one at a time
  4. Answer each question with specific data and real examples — these become your proof points and differentiation language
  5. After your 5 answers the AI builds the complete Value Proposition — review every section carefully
  6. Refine by asking: "Strengthen the differentiation section to specifically contrast with [competitor name]"
  7. Copy the final output and copy the entire output and paste it into Step 4 below.
  8. Stay in the same session — scroll down and copy Prompt 3 next
Value Proposition Builder Prompt
AI asks 5 targeted questions to gather proof points, then builds your differentiated value proposition, transformation promise, and CTA examples
Click "Generate Prompt" to create your Value Proposition prompt…
✅ After the AI delivers your Value Proposition:
  1. Review all sections — do the Unique Benefits and Transformation sections reflect your specific answers?
  2. Check the Proof Points section — your client result data and referral language should appear here verbatim
  3. Refine: "Use the exact result figure I gave you in the headline examples" or "Contrast with [competitor] in the differentiation section"
  4. Copy the final output and copy the entire output and paste it into Step 4 below.
  5. Stay in the same AI session — persona and value proposition are both now in active context
  6. Come back here, generate and copy Prompt 3, then paste it into the same session ↓
🎨
Step 3 of 3

Brand Identity AI Prompt

Continue in the same AI session. The AI first asks 3 voice-focused questions to capture your authentic tone — then synthesises the Customer Persona, Value Proposition, and your voice answers to build the complete brand identity.

🎙️
Voice interview active — the AI asks 3 questions before building. Think about these in advance: one thing you dislike about how competitors communicate, your brand personality in 3 words plus one real sentence you'd say to a customer, and the exact feeling you want your homepage to create. Your answers become the Brand Voice in Action examples — the more natural and specific you are, the more the document sounds like you.
📌 How to use this prompt
  1. Ensure Prompts 1 and 2 are complete — both outputs should be in this AI session
  2. Click Generate Prompt below, then Copy
  3. Paste Prompt 3 into the same AI session — the AI will ask you 3 brand voice questions, one at a time
  4. Answer in your actual natural voice — these answers directly shape every Brand Voice in Action example in the document
  5. After your 3 answers the AI builds the complete Brand Identity — pay close attention to the Brand Voice in Action examples
  6. Read each example aloud — if it doesn't sound like you: "Rewrite Brand Voice in Action 1 using more [casual / direct / warm] language, closer to the sentence I wrote in my answer"
  7. Copy the final output and copy the entire output and paste it into Step 4 below.
  8. You now have all three foundation documents — proceed to the Expert AI Prompt Assembler ↓
Brand Identity Builder Prompt
AI asks 3 voice questions to capture your authentic tone, then creates your complete brand identity: mission, vision, voice, keywords, and differentiation statement
Click "Generate Prompt" to create your Brand Identity prompt…
✅ After the AI delivers your Brand Identity:
  1. Review Mission, Vision, and Values — these become your north star for all future AI prompts
  2. Read the Brand Voice in Action examples aloud — the AI used your exact voice answers to write these
  3. If any example sounds off: "Rewrite Brand Voice in Action [1/2/3] using more [casual/confident/direct] language — closer to the sentence I gave you in my answer"
  4. Highlight your top 5–7 brand keywords for quick reference when briefing future prompts
  5. Copy the final output and copy the entire output and paste it into Step 4 below.
  6. You now have all three foundation documents — proceed to the Expert AI Prompt Assembler below ↓
⚡
Step 4 — Save to Prompt Assembler

Paste Your 3 AI Outputs Here

Your AI has delivered all three documents in your session. Paste each one into the matching field below — they are saved directly to the Prompt Assembler so you can start building Super Prompts immediately.

📌 How this step works
  1. Complete Steps 1–3 above — your AI delivers each document in the same session
  2. Copy each AI output (the full document text) and paste it into the matching field below
  3. All three are saved automatically to the Prompt Assembler as you type
  4. Click Open Prompt Assembler → — your context loads there automatically, ready to use
  5. In the Assembler: paste any Expert AI Prompt, click Assemble, copy the Super Prompt, run it in your AI
Step 1 Output 👤 Your Customer Persona Waiting for paste
Step 2 Output 💎 Your Business Value Proposition Waiting for paste
Step 3 Output 🎨 Your Brand Identity Waiting for paste
Paste your 3 AI outputs above — they save automatically as you type
Complete Workflow

🧬 DNA Builder → ⚡ Prompt Assembler → 🚀 AI Output

Build your Business DNA once. Load it into the Prompt Assembler. Paste any Expert AI Prompt and assemble a brand-aligned Super Prompt in seconds — every time.

Open Prompt Assembler → Browse Prompt Packs
🎯 Running a Targeted Campaign?

Your Business DNA defines your primary customer. For prompts targeting a specific audience segment — e.g. "First-Time Buyers" vs "Luxury Investors", or a new market vertical — define it separately in the Audience Definition tool and paste that profile into the Prompt Assembler's Customer Persona field for precision targeting on that campaign.

🎯 Define a Campaign Audience →
✓ Done!