Your Business, Mapped Into the Next 90 Days.
Growth Pathways Navigator turns your Business DNA into a real business growth plan — audit your funnel, fix lead generation, choose one growth pathway, and get a dated 30/60/90-day roadmap. The same disciplined approach an AI strategy consultant would use, built in minutes.
Start Your Reality CheckHow the four tools fit together — one diagram
Tools 1, 2 and 3 capture and refine your Business DNA. This one turns it into a dated quarter. Nothing is re-explained between them.
Haven’t captured your DNA yet? Start with the Voice-DNA System — it’s free.
What each of the five stages does
Stage 1
Reality Check
Four fast documents, then 25 content prompts and a funnel audit.
Stage 2
Growth Options
Your Business Model Canvas becomes a menu of 30/60/90-day moves.
Stage 3
Engine Room
Standardise lead generation and map advocacy into new segments.
Stage 4
Choose Your Pathway
Five growth lenses generate options; you commit to one.
Stage 5
Fast Wins
A dated 30/60/90-day plan, resolved into a content calendar.
Built on Your Business DNA
Paste in your Level 2 DNA texts
Every stage below personalises around these four texts. Haven't captured them yet? Start with the Voice-DNA System — it's free.
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Five stages, one growth plan
Work each stage in order. Confirm its decisions and the next stage inherits them — you can return to any earlier stage at any time.
Stage 1
Reality Check & Content Prompts
A shelf of related tools, not a five-step sequence. Start Here gives you four finished documents from your DNA alone. The prompt generator produces 25 content prompts. The Reality Check audits what is actually live.
Start Here — Four Fast Documents
Copy these document prompts one at a time into Claude or ChatGPT and save the results as Word documents.
0 of 4 done
STEP 1 Generate your 25 content prompts
One document, 25 structured prompts, five per Customer Journey stage, each starting on a new page.
STEP 2 Copy it and run it
You get back 25-customer-journey-structured-prompts-[company]-[name]-[date].docx. Run the prompts it contains one at a time, then record what you produced in the coverage tracker below.
STEP 3 Generate the Pass 1 prompt
STEP 4 Ground Pass 2 in reality
Pass 1 was a prediction made from your DNA alone. Pass 2 checks that prediction against what you have actually published — so it needs to know where to look.
Your sitemap is the complete list of every page your site has published. Pass 2 reads it in a single request instead of crawling you, and it surfaces live pages that are not linked from your menu — which is where half-finished funnel assets usually sit.
Don’t know your sitemap URL?
Try these in order — open each in a browser tab until one loads.
/sitemap_index.xml — WordPress with Yoast or Rank Math. Most common, try this first.
/wp-sitemap.xml — WordPress core, no SEO plugin.
/sitemap.xml — everything else: Shopify, Squarespace, Wix, static sites.
/robots.txt — if none of the above load, open this. The line starting Sitemap: names the real one. This always works.
Example: https://www.consultancydd.com/sitemap_index.xml
Where a site lists several, paste the index — it contains the others. A child sitemap gives Pass 2 a partial view of the site while looking complete.
Anything Pass 2 should read that is not in your sitemap — a LinkedIn profile URL, a Google Business Profile listing, a help doc, a PDF, a page on another domain.
LinkedIn blocks automated reading, and Google Business Profiles do not reliably appear in search. Paste the URLs anyway: Pass 2 returns UNVERIFIED rather than guessing, and each one takes about a minute to settle by eye while signed out.
Reality Check — Funnel Table
| Funnel Stage | Driven By | Reality Check | Completed Asset Reference |
|---|
Journey Coverage
Record what you produced for each stage, and the evidence it actually went out. Drafted and deployed are different facts, so they are counted separately below. Deployment is not only a web page — a LinkedIn outreach sequence, a posted precedent pack or a conference session all count. Put the URL where there is one, and how it went out where there is not.
| Journey Stage | Recommended Format | Drafted | Document Name(s) | Deployed — evidence |
|---|
0 of 5 journey stages covered
Stage 2
Growth Options
Stage 1 asks what content should exist. Stage 2 asks what the business should do. It reads your Business Model Canvas, finds where the model is thin, and returns a menu of moves grouped by Balanced Scorecard perspective — not a plan. You pick; Stage 5 turns the picks into a dated schedule.
STEP 2 Paste the JSON back
Confirm your options
Stage 3
Engine Room
Answers: are your lead-gen channels consistent, and will happy clients actually refer you into new segments?
Lead Generation — Channel & CTA Table
| Channel | Current CTA | Standardised CTA |
|---|
Monitoring reminder: check GBP and Search Console monthly. No fixed KPI — look for a gradual increase over time, not a hard benchmark.
List every place a lead can reach you — not just the ones with a URL. Five worked examples.
A channel is any surface where a stranger could decide to contact you. Half of them are offline. If a channel has no URL, the Current CTA is whatever you say or hand over — write that down, because it is still a CTA and it is usually the inconsistent one.
| Channel | Current CTA | Standardised CTA |
|---|---|---|
| Company website home page | “Contact us” link in the footer only | /enquiry/ button above the fold and in the footer |
| Google Business Profile | (not set) — profile claimed, no action button | Website button set to /enquiry/; messaging turned on |
| Referral from a past client (no URL) | Verbal — “give them a call, they’re good” | A two-line forwardable intro email ending at /enquiry/ |
| Trade show stand or industry night (no URL) | Business card handed over, nothing follows | Card with a QR to /enquiry/, plus a same-week follow-up |
| Email signature (no URL) | Phone number and job title only | One line linking /enquiry/ under the signature block |
One standard CTA per audience, not per channel. If you sell to two different buyers, two CTAs is correct — three channels pointing three different places by accident is not.
Advocacy — Segment Bridge Table
| Segment | Status | Advocacy Bridge / Notes |
|---|
A bridge is a named person who can move you from one segment into another. Five worked examples.
Segment means the segment you want to reach, not the one you already serve. The bridge note names the person, the relationship that makes the introduction credible, and what is blocking it. “Everyone is happy with us” is not a bridge.
| Segment | Status | Advocacy Bridge / Notes |
|---|---|---|
| Neighbouring councils | Active | Delivered client’s project manager sits on the regional network. Has offered to introduce us at the next quarterly meeting. |
| Tier 2 contractors | In Progress | Happy Tier 3 client, but their head contract forbids naming us. Bridge is a de-identified case study they have agreed to review, not a referral. |
| Utilities and water authorities | Parked | Ex-client moved to a utility last year. Warm, but 6 months in a new role — revisit after their probation, not now. |
| Adjacent service line (same client, new budget) | Active | Same buyer, different department. The bridge is internal — ask the current sponsor to forward the delivery report to the second department head. |
| Industry association membership | Parked | Two delivered clients are members and could nominate us. Blocked on membership fee approval — decision needed before this can move. |
Parked is a legitimate answer with a reason attached. Parked with a blank note is a row you will not act on.
Customer Feedback Path
Capture quotable proof points and case-study material from happy clients — feeds Advocacy directly.
A usable proof point carries a name, a date, a scope and a result. Five worked examples.
Write each one so it could be published tomorrow without a second phone call. That means the attribution, the date it was said, what you actually delivered, and whether you have permission to quote it.
1. Quoted, attributed, cleared. “They cut our tender turnaround from three weeks to nine days.” — Operations Manager, Tier 3 civil contractor, 14 Aug 2026. Scope: two submissions, Jun–Aug. Permission to quote with name and company: yes, by email.
2. Strong result, permission not yet asked. “First time we’ve made a shortlist in that category.” — Director, regional builder, 2 Jul 2026. Scope: capability statement rebuild. Permission: not requested. Action — ask before it is used anywhere.
3. Cleared de-identified only. “The intake process is unrecognisable from where it was.” — Manager, metropolitan council, 21 May 2026. Scope: six-week process review. Permission: de-identified only — may be published as “a metropolitan council”, never named.
4. A measurable, not a quote. Intake-to-award time fell from 47 days to 26 across four procurements, Mar–Aug 2026. Client-confirmed in writing. A number the client has confirmed outranks any adjective they use about you.
5. Critical feedback — keep it. “The draft was good but it landed two days before close and we had no time to review.” — same client, 9 Aug 2026. Not publishable, and the most useful line on this list. Fixes go in Stage 5, not in the bin.
Rule of thumb: no permission line means no publication. Chasing consent after a page is live is the expensive order to do this in.
Save the Engine Room audit
Writes both tables and the feedback path to a text file — the CTA standard and the referral shortlist you take into the 30/60/90 Plan. Blank cells are printed as (not set) rather than hidden.
Stage 4
Choose Your Pathway
Five growth lenses generate a small set of concrete options each. All five stay open — pick one to commit to now; revisit the others later.
Seed this stage with one recent result
Stage 5
Fast Wins
A dated 30/60/90-day plan generated from your Reality Check gaps and Stage 4 commitment — a suggested pace, not an enforced one. Compress it, stretch it, or reorder it.
Success Metrics — What This Session Reports Back
Four suggested categories, not fixed KPIs — every business lands on different specific numbers. These counts update live as you work through the stages above.
Most growth planning starts from a blank page and a generic template. This one starts from the business you already described — so the plan it hands back is built on your actual persona, your actual proof points, and your actual next-90-days reality, not a guess.
3 min 36 sec
Watch the overview
The five stages end to end, and the one mechanic that everything runs on — the tool writes the prompts, you run them, you paste the answers back.
Prefer to read? The Quick Start guide covers the same ground in four pages.
Frequently Asked Questions
New here? Start with your Business DNA first.