{
  "schemaVersion": "light-1.0",
  "edition": "company-light",
  "runDate": "2026-09-17",
  "baseUrl": "https://expertaiprompts.info/voice-dna-light/",
  "jsonPath": "json/",
  "frameOrder": [
    "readerStatement",
    "draftingPanel",
    "dnaContext",
    "decisionsAndLookups",
    "task",
    "sectionSpec",
    "outputContract",
    "qaAdditions"
  ],
  "tokens": {
    "DNA": "[LIGHT_DNA]",
    "DECISIONS": "[RESOLVED_DECISIONS]",
    "LOOKUPS": "[GOOGLE_INSIGHTS]",
    "COMPANY": "[COMPANY_NAME]",
    "SEGMENT": "[CUSTOMER_SEGMENT]",
    "DATE": "[DATE_RUN]",
    "FROM": "[FROM]",
    "TO": "[TO]",
    "BACKGROUND": "[BACKGROUND]"
  },
  "singlePassReplacement": true,
  "payloadCeilings": {
    "dnaChars": 6000,
    "promptChars": 14000,
    "warnAtPct": 90
  },
  "frames": {
    "readerStatement": "READER. This document is written for: {reader}. It is not written for: {notReader}. Every sentence must serve the named reader.",
    "draftingPanel": "ACT AS a drafting panel of three specialists working on one document together. Each seat is defined below by role, domain, stance, lens, what it is expected to disagree on, and what it must contribute. Where the seats disagree, write the disagreement into the document as a labelled choice with a recommendation - do not average the positions into a compromise. Do not describe the panel or its process in the output; produce the document.",
    "dnaContext": "COMPANY DNA. The following JSON is the company's light DNA captured by voice interview. Treat every value as fact supplied by the company. Any field whose value is [VERIFY] was not answered: do not invent it, write [VERIFY] in the document wherever that fact would be needed, and list every [VERIFY] once at the end under 'To confirm'.\n[LIGHT_DNA]",
    "decisions": "RESOLVED DECISIONS. The company has already decided the following. Apply them; do not reopen them.\n[RESOLVED_DECISIONS]",
    "lookups": "RESEARCH FINDINGS. Findings from the company's own web lookups, tagged by question number. Use only these facts for market, competitor and pricing claims; where a needed fact is absent, write [VERIFY] rather than estimating.\n[GOOGLE_INSIGHTS]",
    "sectionSpec": "SECTIONS. The document must contain these sections in this order, using these names: {sections}. Add nothing that is not in the DNA, the decisions or the findings.",
    "twoBranchShort": "DELIVERY. Deliver the finished document as a Word file built with python-docx. If you cannot produce a Word file in this session, deliver a single self-contained HTML file with all styles inline instead. Either way, output the file only - no preamble, no explanation, no summary after it.",
    "qaLine": "QUALITY. Before delivering: every fact traces to the DNA, a decision or a finding; no placeholder brackets remain except [VERIFY]; the reader statement is honoured; Australian English; no headings beyond the section list; no mention of AI, prompts, panels or this process anywhere in the document. Do not ask questions before delivering. Do not search the web, open links or use any fact that is not in this prompt: where something is missing, write [VERIFY]. A figure, price, statistic or colour code that is not in the DNA, a decision or a finding must not appear. Where a price or fee already appears, label it GST inclusive or GST exclusive; never add a price, fee or GST note just to meet this rule. Write [VERIFY] exactly as shown, with no words inside the brackets; put any explanation under To confirm. No guarantee, superlative or comparative claim that the DNA or a finding does not prove (Australian Consumer Law). Dates DD/MM/YYYY. Avoid filler such as world-class, leading, innovative, synergy and passionate unless the DNA uses the word.",
    "imageBriefToggle": "IMAGE BRIEF (optional). If asked, append one paragraph describing a single supporting image for this document: size, composition, palette, no text, no watermarks."
  },
  "forbidden": [
    "Deep Research",
    "deep research"
  ],
  "storageKeys": [
    "eap_colight_dna",
    "eap_colight_from",
    "eap_colight_to",
    "eap_colight_background",
    "eap_colight_interview"
  ],
  "dnaSchema": {
    "required": [
      "SchemaVersion",
      "Edition",
      "CompanyName",
      "CustomerSegment",
      "DateRun",
      "IdentityAndOffer",
      "WhoWeServe",
      "ProofAndPriorities",
      "Voice"
    ],
    "blankValue": "[VERIFY]",
    "groups": {
      "IdentityAndOffer": [
        "WhatWeDo",
        "WhoFor",
        "YearsOperating",
        "ProofPoints",
        "KnownFor"
      ],
      "WhoWeServe": [
        "DecisionMaker",
        "TopConcerns",
        "PreferredContact",
        "TriedBefore"
      ],
      "ProofAndPriorities": [
        "CurrentPriorities",
        "RecentOutcomes",
        "Constraints",
        "ProblemsUnderPressure"
      ],
      "Voice": [
        "Formality",
        "PlainEnglishLevel",
        "TermsToUse",
        "TermsToAvoid",
        "Person",
        "HouseConventions"
      ]
    }
  },
  "level2Envelope": [
    "Stage",
    "ClientPersonName",
    "ClientCompanyName",
    "CustomerSegment",
    "Level1_DateRun",
    "Level2_CompiledDate",
    "DNA",
    "ResolvedDecisions",
    "GoogleInsights",
    "DeepResearchSummaries"
  ],
  "filenames": {
    "dna": "{Company}_{Segment}_LightDNA_{YYYY-MM-DD}.json",
    "level2": "{Company}_{Segment}_Level2_{YYYY-MM-DD}.txt",
    "quickStart": "voice-dna-light-quick-start.pdf"
  },
  "pageImages": {
    "og": "business-documents-voice-dna-light-og-image.jpg",
    "hero": "ai-business-documents-voice-interview-hero.jpg",
    "workflow": "voice-dna-light-three-tabs-workflow.jpg",
    "grid": "eleven-business-documents-grid.jpg"
  },
  "links": {
    "fullSystem": "https://expertaiprompts.info/voice-dna-system/",
    "tool3": "https://expertaiprompts.info/super-ai-prompt-creator/",
    "governmentLight": "https://consultancydd.com/council-light/"
  },
  "lookupSeeds": [
    "Who are the three most visible competitors serving [CUSTOMER_SEGMENT] in [COMPANY_NAME]'s region, and what does each say it does best?",
    "What price points or pricing models do those competitors publish for comparable services?",
    "What do customer reviews of those competitors praise and complain about most often?",
    "Which marketing channels are those competitors visibly active on?",
    "What product or service features do those competitors list that [COMPANY_NAME] does not?",
    "Which indirect alternatives does [CUSTOMER_SEGMENT] use instead of hiring a company like [COMPANY_NAME]?"
  ],
  "buttons": [
    {
      "seq": 1,
      "id": "capability-statement",
      "file": "01-capability-statement.json",
      "label": "Capability Statement",
      "promptType": "fast"
    },
    {
      "seq": 2,
      "id": "business-proposal",
      "file": "02-business-proposal.json",
      "label": "Business Proposal",
      "promptType": "fast"
    },
    {
      "seq": 3,
      "id": "quote-template",
      "file": "03-quote-template.json",
      "label": "Quote Template",
      "promptType": "fast"
    },
    {
      "seq": 4,
      "id": "business-model-canvas",
      "file": "04-business-model-canvas.json",
      "label": "Business Model Canvas",
      "promptType": "fast"
    },
    {
      "seq": 5,
      "id": "value-proposition-canvas",
      "file": "05-value-proposition-canvas.json",
      "label": "Value Proposition Canvas",
      "promptType": "fast"
    },
    {
      "seq": 6,
      "id": "mission-vision-statement",
      "file": "06-mission-vision-statement.json",
      "label": "Mission & Vision Statement",
      "promptType": "fast"
    },
    {
      "seq": 7,
      "id": "competitor-analysis",
      "file": "07-competitor-analysis.json",
      "label": "Competitor Analysis",
      "promptType": "fast"
    },
    {
      "seq": 8,
      "id": "marketing-plan",
      "file": "08-marketing-plan.json",
      "label": "Marketing Plan",
      "promptType": "fast"
    },
    {
      "seq": 9,
      "id": "elevator-pitch",
      "file": "09-elevator-pitch.json",
      "label": "Elevator Pitch",
      "promptType": "fast"
    },
    {
      "seq": 10,
      "id": "swot-analysis",
      "file": "10-swot-analysis.json",
      "label": "SWOT Analysis",
      "promptType": "fast"
    },
    {
      "seq": 11,
      "id": "project-brief",
      "file": "11-project-brief.json",
      "label": "Project Brief",
      "promptType": "fullPanel"
    }
  ]
}
